Beauty Giant Sephora Shows Us How Brand Positioning Is Really Done

Beauty Giant Sephora Shows Us How Brand Positioning Is Really Done

01/05/2025

Their new "Skin Obsessed" campaign is frankly brilliant, and there are some juicy lessons here for your business (no matter what industry you're in).

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Facebook's Finally Cracking Down on Those Annoying Spam Posts (But Is It Enough?)

Facebook's Finally Cracking Down on Those Annoying Spam Posts (But Is It Enough?)

01/05/2025

They're introducing some new measures to combat this spammy content nightmare.

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Pinterest Finally Fights Back Against AI Spam with New Content Labels

Pinterest Finally Fights Back Against AI Spam with New Content Labels

01/05/2025

They're using proper tech methods to spot the AI content, rather than just hoping people will play fair.

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Meta’s Pulling a Sneaky Trick to Push Business Verification (And I’m Not Sure How I Feel About It)

Meta’s Pulling a Sneaky Trick to Push Business Verification (And I’m Not Sure How I Feel About It)

01/05/2025

Let me break down what's happening and why it matters for your business presence on Facebook and Instagram.

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The

The "7 Posts in 7 Days" LinkedIn Strategy: Is It Actually Worth Your Time?

23/04/2025

Another day, another supposedly "revolutionary" content strategy promising LinkedIn domination with minimal effort.

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